Mobile Application Development | Mobile App Design Fundamentals
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Frequently updating and improving your app will help you retain users. You want to be continuously providing value or else you’ll lose them to your competitors as they’ll search for the best option on the market. If they find something better, that offers more value, they’ll delete your app, which will in turn, skyrocket your uninstall rates.
Track Your Efforts
When you’re implementing many different changes at once, it’s hard to lose track of what’s working and what’s not. Take it step by step so you can be able to identify what’s working and what’s causing drop-off.
Don’t Undervalue The User Experience
There is no generic equation for boosting user engagement and retention rates, but you do need to maintain the right balance between various tactics and the overall user experience. Just because push notifications are effective for one brand, doesn’t mean it’s the right approach for yours. Before you adopt any of these tactics, you need to assess if it’s the right choice for your app in particular. Will it add value for users or will it frustrate them? The minute you aggravate users, you’re sacrificing your retention rates. Weigh your options and determine the best approach with the user in mind.
Learn More: Mobile App Design Fundamentals: 9 Common UX Mistakes to Avoid
Closing Thoughts: Shifting Focus to In-App Behaviors
Today, the goal is not simply an app download, but retaining users to build brand loyalty. App engagement and user retention are equally, if not more important than user acquisition. Converting users to loyal, long-term customers will help increase average lifetime value (LTV) and generate more revenue for your app.
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