Mobile Application Development | In-App Purchases
Anyone who is thinking about mobile app development needs to be thinking about who their target user is. Delivering a successful app is about more than building a piece of software; the most successful apps are focused on solving a problem for a set of users. To build a useful solution that is valuable to a particular group of people, you need to understand those people at a granular level.
Interestingly enough, looking at a user’s choice in a smartphone can provide a lot of insight into their behavior, habits, and personality. Whether someone chooses Apple or Android, their choice can inform you – to a certain extent – about what types of apps they’re likely to download, as well as their willingness to pay for apps and make in-app purchases. It’s important to leverage these insights to help you make an informed decision about which platform to build for, but will also help you understand the different contexts that affect your app between each operating system (OS).
This post will examine the basic differences between Android and iOS devices, the people who use them, the fluctuation of key success metrics between each OS, and the impact these factors have on how your app is received by two, very unique user groups.
Skip to a Section:
• The Current Mobile OS Market
• Differences in Device Capabilities
• User Demographics Between Platforms
• In-App Engagement, Acquisition, and Retention Measurement
• Consumer Spend
• Which Platform Should You Choose?
The Current Mobile OS Market
Android and iOS account for 99.6% of the mobile market, which means brands who are looking to develop an app will have to consider each or both of these platforms.
By the end of 2017, Google Play had more than 3.5 million apps available for download, and the iOS App Store had more than 2 million published apps, respectively. Those figures are steadily growing moving through 2018.
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