How online dating rose and dominates the global market? (Business Opportunities - Marketing & Sales)

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How online dating rose and dominates the global market?


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Online dating has been doubled in the last decade as many new innovations in the technologies have increased. Nowadays, people are more likely to meet their match online rather than through family and co-workers.

A significant shift in the way the couples meet each other and changed communication habits have seen massive growth in the online dating market. Online dating activities are closely related to the rise in dating apps. It has become more normalized as many users found that online dating is socially acceptable.

More than 84% of Americans using dating apps stated that they use online dating apps to find a romantic relationship, 12% of them stated that they use this to find friendly contacts and remaining 4% of the users are using it explicitly for other purposes.

Unlike dating websites that have complicated profile searches, many dating apps have customized features like quick account setups and swipe right or left for a profile like or dislike setup approach is integrated. There are millions of active users present worldwide, and billions of swipes made per day.

Currently, hundreds of dating apps are present in app stores worldwide. Investors have taken note of this booming market, and many analysts estimate that global online dating market could rise to $12 billion by next year. They have involved themselves in the process of developing a Tinder clone app for their dating businesses.

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Last Update : Jul 17, 2019
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2019-09-19 (0.080 sec)