Data Analytics Outsourcing Market
Data Analytics Outsourcing Market was valued US$2.006 Bn in 2017 and is expected to reach US$19.3 Bn by 2026, at a CAGR of 26.25% during a forecast period.
Global data analytics outsourcing market is segmented into type, application, end-user, and region. In terms of type, global data analytics outsourcing market is segmented into descriptive, predictive, and prescriptive. Based on application, global data analytics outsourcing market is divided into sales analytics, marketing analytics, finance & risk analytics, supply chain analytics, and others. Further end-user, global data analytics outsourcing market is split into BFSI, telecom, retail, healthcare, media & entertainment, manufacturing, and others. Based on regions, the global data analytics outsourcing market is divided into five main regions are America, Europe, Asia-pacific, Latin America and Middle East & Africa.
Social media marketing owing to the deployment of chatbot and other applications for providing a better experience to customers is driving the demand for the marketing analytics segment. Additionally, the increasing demand for analyzing traffic on online channels and features provided by marketing analytics solutions expected to drive the growth of the marketing analytics segment.
Most businesses across the globe prefer using data analytics outsourcing to analyze large chunks of data to gain important insights pertaining to customers and market demand as well as large investments in data analytics by organizations to increase their productivity is propelling the market growth. Furthermore, owing to the increasing use of the internet, a large amount of structured and unstructured data available to organizations.
This is expected to boost the growth of the market.
Privacy apprehensions of data security issues and private data issues are anticipated to hinder the growth of the market.
Increasing adoption of big data and the demand for analytics are expected to propel the growth of the descriptive analytics segment over the forecast period. Furthermore, prescriptive analytics is implemented by large companies to manage inventory in the supply chain and to optimize production.
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Target City : pune
Last Update : Oct 07, 2019
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