Global Instant Oatmeal Market: Industry Key Growth Factor Analysis & Research Study 2020-2027
Global Instant Oatmeal Market is valued approximately at USD 10.7 Billion in 2019 and is anticipated to grow with a CAGR of more than 1.3% over the forecast period 2020-2027. Instant Oatmeal is a preferred choice of breakfast due to high nutrient content, high protein content and inculcation of starch, fiber, minerals and vitamins. Oatmeal is generally consumed with milk, fruits and nuts. Being rich in nutrients, oatmeal reduces the growth rate and impact of chronic diseases such as heart disease, cancer or diabetics. Awareness among the people towards healthier food habits and obesity is the major factor boosting the growth of the market. For Instance: As per WHO in 2019, 39% of the adults above the age of 18 are obese whereas 38 Million children below the age of 5 are observed to be obese. This condition increases the risk of heart attack and higher cholesterol level.
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Further, increase in the demand for convenient food with high nutrient content among the working professionals and youngsters drive the market growth. For Instance: As per the study by United States Department of Agriculture in June 2018, around 18 % households with all employed members prefer convenient food over other options as they do not have sufficient time to cook complete meal on their own. Moreover, as per a Journal of American College of Nutrition published in 2016, oatmeal suppresses appetite and reduces hunger due to which it is highly consumed by the working employees having time constraints to prepare breakfast in the morning. Also, demand for healthy bakery products and healthy oats noodles generate supportive inclination in the market. Availability and development of different flavors of the oatmeal create opportunities in the market. However, availability of other healthier substitutes such as brown rice, cornflakes and buckwheat affect the growth of Global Instant Oatmeal Market over the forecast period of 2020-2027.
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Last Update : Aug 24, 2020
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