How Video Matters to Your B2B Customers
A very prominent yet hidden benefit of effective video marketing is that it educates the viewer about your company. People will believe that which they observe with their own eyes, so there really is no better method of educating your target market about the products and services which you have to offer than by a video providing a detailed overview.Be it a small, medium to large enterprise; many organizations are discovering one of the most accessible marketing tool - video marketing in social media. HEALTHCARE ETHICS DURING A PANDEMIC my latest blog post.
However, many often made the mistake of thinking more is better and going into all the nitty-gritty details of how to produce a video such as what equipment to use, the format or how to export it.
In this article, we will not focus on the technical details but how to optimize what one of the most if not the most popular online channel - You Tube and also some useful tips to keep in mind. Wayfinding with my iPhone: An autoethnographic account of technological companionship and its affects more information.
First and foremost, we have to ask ourselves one simple question. What is our video marketing strategy. We have to figure out and have a video marketing strategy in place before worrying about the details of how to do it. To help us, we need to remember two important components to making a good video.
1 We need to get traffic. Not just any, but increment in what we may already have in place. 2 We need to get conversions. By conversions, it does not simply mean people clicking on the video. We need to be target-focus. We want a specific market/ prospects drawn to our website. From there, we want to convert them to customers; opt-in, register for free trial, send in inquiries, make purchases. That is conversion.
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Last Update : Aug 28, 2020
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|Item Owner : Lylazarella|
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