Content Marketing and SEO
Here are some ways SEO and content can work together:
1. Creating Original, Quality Content
While thin content created to provide fodder for Google’s crawlers may have worked to a certain extent a few years ago, it isn’t effective now. Also, weak content produced to make up the numbers will not work from a content marketing perspective, as it will not help to attract and retain readers.
Instead, from an SEO perspective, original and engaging content will set you apart from competitors, as it gives the search engines something to index that can’t be found elsewhere. It also helps your content marketing goals, as original and quality content is far more likely to attract the audience you’re targeting.
Ask yourself whether your content inspires people to linger on your site longer than a minute or so. Does it provide value, such as useful advice that helps them to do their jobs better?
2. Evergreen Content and SEO
Creating evergreen content is a great strategy for improving search rankings, as well as making your site a more useful one. A piece of news will often do well in Google while it’s fresh topical, but will fade thereafter. It doesn’t deliver long-term traffic. However, a more useful article that contains valuable advice and insight will attract the kinds of links and engagement metrics that Google is looking for, and is more likely to perform well in the search rankings over a longer period of time.
3. Keyword Research
Keyword research is essential for content marketing and SEO to work well together. First of all, the quality has to be in the content you produce, but you should also ensure that the content you spent time creating achieves the exposure it deserves. To achieve this, your content needs to match the search terms that people are using and answer these search queries effectively.
If you use too many technical terms in your articles, this language may not match that which searchers are using. To avoid this, do some keyword research to find out which terms are popular and match the language you use to the way people search
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Last Update : Jun 22, 2022 8:56 AM
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