Why do CPG companies utilize marketing mix modeling? (Computers - Information Technologies)

Item ID 132646475 in Category: Computers - Information Technologies

Why do CPG companies utilize marketing mix modeling?


A Marketing Mix Model solution can be especially useful for large brands with wide geographic reach, many SKUs, and an array of marketing channels; its insights allow them to draw insights from their data for adjustments in real-time.

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Last Update : Jul 28, 2023 3:55 AM
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Item  Owner  : Marketing Nextbrain
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2024-02-27 (0.401 sec)