4 steps to mobile app retention (Computers - Information Technologies)

Item ID 132709205 in Category: Computers - Information Technologies

4 steps to mobile app retention

“It’s like Uber…but for your shoes!”

There I was, sitting in another business pitch competition when the umpteenth developer walked up to the podium to show off their revolutionary new mobile app idea. “Just swipe here, tap here, navigate here, sign in here with your name, address, date of birth, name of first born child…blah, blah, blah”


Mobile app development has been around for over 10 years, and yet, with millions of innovative, creative, fun and useful apps to download, mobile smartphone users spend 84% of their time using just five non-native apps.

Alright, so maybe you’re not the next Facebook, but you would like robust user interaction and ultimately retention. Understanding that 71% of all app users will churn in 90 days, how can you sustain user interest and keep your app on the desktop and not in the tray?

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Last Update : Sep 09, 2023 6:12 AM
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Item  Owner  : goodcoders
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2024-06-25 (0.423 sec)