What Role Do Customer Reviews Play in Online Reputation Management? (Computers - Information Technologies)

Item ID 133502164 in Category: Computers - Information Technologies

What Role Do Customer Reviews Play in Online Reputation Management?


Customer reviews play an important role in the online reputation of a brand, acting as a social proof for potential consumers. Positive ratings on sites such as Google, Yelp, or Amazon create trust and drive buying decisions, while negative ratings deter prospects. Successful ORM includes encouraging satisfied customers to post reviews, professionally addressing criticism, and resolving issues immediately. Reviews also affect search engine rankings, therefore making them a requirement for visibility. By active review management, companies can foster positive reviews, address negative feedback, and foster loyalty. A successful review strategy equates to a balanced, reliable online presence that attracts publics.

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Target City : Noida
Last Update : Apr 26, 2025 6:59 AM
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Item  Owner  : quality zone infotech
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