Influencer Campaigns to Drive FMCG Relevance | |
Influencer and creator-led campaigns are key for FMCG in 2025, tapping into daily habits. Partner with micro-creators for authenticity and mega-influencers for reach. Examples include cereal brands with mom influencers for hacks or skincare via TikTok challenges. Mix credibility and visibility to build trust. Focus on everyday relevance to encourage trials and loyalty. This strategy amplifies word-of-mouth, cuts through ad fatigue, and boosts sales. By collaborating strategically, FMCG brands can create viral moments and sustain long-term consumer relationships. ![]() | |
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