Google Search Console (GSC) is a free web service provided by Google that helps website owners monitor, maintain, and troubleshoot their site's presence in Google Search results. It's an indispensable tool for anyone serious about their website's visibility and performance.

With GSC, you can:

• Submit sitemaps to help Google discover your pages faster
• Identify and fix crawling errors that prevent pages from being indexed
• See which search queries bring users to your site
• Monitor your site's mobile usability and overall performance
• Receive alerts about security issues or manual penalties

The tool provides two main ways to verify site ownership: adding an HTML tag to your site's header or uploading a special HTML file to your server. Once verified, you gain access to valuable data about how Google sees your website.

Key reports include:

• Performance Report: Shows clicks, impressions, click-through rates, and average position for your pages
• Coverage Report: Details which pages are indexed and highlights any indexing problems
• Enhancements Reports: Checks for issues with mobile usability, core web vitals, and structured data

Regularly checking your Search Console helps you understand what content resonates with searchers, identify technical issues before they hurt your rankings, and ultimately improve your website's search visibility. For hosting customers, integrating GSC with your website is typically straightforward through your hosting control panel or by working with your web developer.