Website analytics are tools that track and report data about your website's visitors. Think of them as a digital report card showing who visits your site, what they do, and how they found you. This information is crucial for making informed decisions to improve your website's performance and achieve your goals.

Key metrics you'll encounter include:

• Traffic: The number of visitors to your site.
• Page Views: How many times your pages are viewed.
• Bounce Rate: The percentage of visitors who leave after viewing only one page.
• Traffic Sources: Where your visitors come from (e.g., search engines, social media, direct links).

By analyzing this data, you can:

• Identify your most popular content.
• Understand your audience's demographics and interests.
• See which marketing channels are most effective.
• Find and fix pages where visitors tend to leave.

Most hosting control panels offer integrated analytics tools or easy installation for popular platforms like Google Analytics. Setting up analytics is a fundamental step for any website owner who wants to grow their online presence effectively.