Brotli is a modern compression algorithm developed by Google that significantly reduces the size of web files. Unlike older compression methods like Gzip, Brotli uses advanced techniques to achieve 20-26% better compression ratios, resulting in faster website loading times and reduced bandwidth usage.

When you enable Brotli on your hosting, here's what happens:

• Text-based files (HTML, CSS, JavaScript) are compressed before being sent to visitors' browsers
• Browsers that support Brotli (Chrome, Firefox, Edge, Safari) automatically decompress these files
• Users experience faster page loads with the same content quality

To use Brotli effectively:

1. Ensure your hosting provider supports Brotli compression
2. Configure your server to compress appropriate file types
3. Test compression results using online tools or browser developer tools

Important note: While Brotli offers superior compression, it requires more server resources during compression than Gzip. However, the trade-off is worthwhile for most websites since compressed files transfer faster and reduce server bandwidth costs. Most modern hosting platforms now include Brotli support by default or through simple configuration changes.

For website owners, enabling Brotli is one of the simplest ways to improve Core Web Vitals scores and enhance user experience without changing any website content. Check your hosting control panel or contact support to verify if Brotli is active on your server.