PrestaShop is a popular, open-source e-commerce platform that allows anyone to create and manage an online store. It's designed to be user-friendly, even for beginners with no coding experience. With PrestaShop, you can sell products, handle payments, manage orders, and customize your store's appearance using themes and modules.

Key features include:

• Free to download and use – you only pay for hosting, domain, and optional add-ons.
• Highly customizable – thousands of themes and modules are available.
• Supports multiple payment gateways, languages, and currencies.
• Includes essential SEO tools to help your store rank in search engines.

To run PrestaShop, you need a web hosting plan that supports PHP and MySQL databases. Most modern hosting providers offer one-click installations, making setup quick and easy. Once installed, you can manage your entire store through a simple, intuitive admin panel.

Whether you're starting a small boutique or a large online business, PrestaShop provides a flexible and cost-effective solution to get your store online and growing.